She quickly pivoted to create new content from home, starting a #athomeseries to promote positivity and to inspire her followers to get creative and dress up despite not being able to go out.

Her “hack” posts – she says she doesn't really call them hacks because they're second nature to her – cover everything from photo editing short cuts, to a series on “iPhone tricks most people don't know about”.

In one video, Wang shows viewers how they can prevent people from seeing (either accidentally or on purpose) photos you don't want them to see in your album. In another, she shows how users can screenshot a webpage so that they can scroll through it offline.

‘Rich mom’ Instagram influencer pivots from fashion to education

Wang also explores issues beyond phone features. She creates videos for her followers on how to improve their own social media content – such as how to pose, how to create a great backdrop at a pinch, and versatile style tricks.

As part of her collaboration with Amazon fashion portal The Drop, in June she designed, among several garments, a lavender dress and a white top that could be worn in many different ways.

Sometimes, she sources ideas from her audience. “It's very interesting because my Instagram audience is so used to me posting about fashion and beauty,” she says. “And then there's a whole new world out there on TikTok that's so interested in tech, but then I'm also sharing fashion tips and hacks and even life hacks over there as well.”

The videos are short, but the making-of process can take up to eight hours. She often posts TikTok challenges with her kids which involve changing multiple outfits, make-up and hairstyles.

“I definitely don't enjoy the cleaning up part,” she jokes. “It's always a mess because, right now, my house has become like a studio with clothes everywhere.”

Wang says spending more time at home has allowed her to be more productive and thoroughly brainstorm, produce and edit her content. “It is a lot more work, but the result is so satisfying to see,” she says.

“In this industry you just have to have the ability to adapt to anything. We don't know what's going to happen, but I really I am thankful for all the time that I spent on TikTok,” she says.

“I was able to create a new audience, but also I learned so much through TikTok as well. And right now, I just started using Reels; I'm trying to create more useful content for my Instagram audience as well.”

Her children have featured in her recent brand collaborations as her followers have become curious about what they're up to, from quarantine activities to back-to-school fashion. “If I don't show my kids for a couple of days, they [my followers] will DM me and ask me to show them,” she says. “I think they're more entertaining than me!”

If it wasn't already obvious from the shoots, which often involve coordinated mother-daughter outfits, Wang's daughters love their new roles.

“They call themselves the ‘glam glam’ team,” she laughs. “They see me doing it and they love to dress up too and be on camera, and sometimes they do their own little skits and pretend that they are influencers.”