Luxury brands are partnering with “buy now, pay later” service providers such as Klarna to encourage spending. Photo: Shutterstock Luxury brands are partnering with “buy now, pay later” service providers such as Klarna to encourage spending. Photo: Shutterstock
Luxury brands are partnering with “buy now, pay later” service providers such as Klarna to encourage spending. Photo: Shutterstock
Fashion

‘Buy now, pay later’ platforms that make luxury fashion accessible get boost from coronavirus and embraced by brands such as Drunk Elephant

  • Skincare and fashion brands that have seen sales fall during the Covid-19 pandemic have embraced pay-by-instalment services such as Klarna and Afterpay
  • ‘Buy now, pay later’ platforms open luxury up to more customers – which could lower its cachet. Yet skincare labels Drunk Elephant and La Mer have signed on

Topic |   Fashion
Luxury brands are partnering with “buy now, pay later” service providers such as Klarna to encourage spending. Photo: Shutterstock Luxury brands are partnering with “buy now, pay later” service providers such as Klarna to encourage spending. Photo: Shutterstock
Luxury brands are partnering with “buy now, pay later” service providers such as Klarna to encourage spending. Photo: Shutterstock
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