Rich Kids of Instagram (RKOI, now Rich Kids of the Internet) features an endless stream of wealthy young millennials living their lives to the fullest. Photo: Shutterstock
Rich Kids of Instagram (RKOI, now Rich Kids of the Internet) features an endless stream of wealthy young millennials living their lives to the fullest. Photo: Shutterstock
Fashion

The Brit behind Rich Kids of Instagram, where millennials pay US$2,000 to be featured living their best lives

  • Popular Instagram account Rich Kids of Instagram (RKOI, now Rich Kids of the Internet) has more than 373,000 followers and was created by James Ison
  • When he set it up in 2012 with two New Yorkers, Ison was an economics student in the UK from a modest background but enamoured by the world of the wealthy

Rich Kids of Instagram (RKOI, now Rich Kids of the Internet) features an endless stream of wealthy young millennials living their lives to the fullest. Photo: Shutterstock
Rich Kids of Instagram (RKOI, now Rich Kids of the Internet) features an endless stream of wealthy young millennials living their lives to the fullest. Photo: Shutterstock
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