Rich Kids of Instagram (RKOI, now Rich Kids of the Internet) features an endless stream of wealthy young millennials living their lives to the fullest. Photo: ShutterstockRich Kids of Instagram (RKOI, now Rich Kids of the Internet) features an endless stream of wealthy young millennials living their lives to the fullest. Photo: Shutterstock
Rich Kids of Instagram (RKOI, now Rich Kids of the Internet) features an endless stream of wealthy young millennials living their lives to the fullest. Photo: Shutterstock

The Brit behind Rich Kids of Instagram, where millennials pay US$2,000 to be featured living their best lives

  • Popular Instagram account Rich Kids of Instagram (RKOI, now Rich Kids of the Internet) has more than 373,000 followers and was created by James Ison
  • When he set it up in 2012 with two New Yorkers, Ison was an economics student in the UK from a modest background but enamoured by the world of the wealthy

Topic |   Fashion
Rich Kids of Instagram (RKOI, now Rich Kids of the Internet) features an endless stream of wealthy young millennials living their lives to the fullest. Photo: ShutterstockRich Kids of Instagram (RKOI, now Rich Kids of the Internet) features an endless stream of wealthy young millennials living their lives to the fullest. Photo: Shutterstock
Rich Kids of Instagram (RKOI, now Rich Kids of the Internet) features an endless stream of wealthy young millennials living their lives to the fullest. Photo: Shutterstock
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