Gucci’s Osteria restaurant in Florence, Italy is an example of big luxury houses expanding into selling luxury as a broader lifestyle.
Louis Vuitton hotels, Gucci restaurants, Prada bakeries: luxury companies pivot to experiences
- Despite Covid-19 upending the trend of experience-based luxury, companies might still be able to sell the strategy of tapping into luxury as a broader lifestyle
- They could also expand their offering with a broader push into health and wellness, an area where spending was already booming before the pandemic
Topic |
Louis Vuitton
Gucci’s Osteria restaurant in Florence, Italy is an example of big luxury houses expanding into selling luxury as a broader lifestyle.