An Officine Panerai watch with a 44mm dial. Luxury goods makers are focusing on China to revive their flagging sales, and Panerai’s dial sizes have shrunk by a third to cater to the preference of Chinese customers for more discreet watches. Photo: ShutterstockAn Officine Panerai watch with a 44mm dial. Luxury goods makers are focusing on China to revive their flagging sales, and Panerai’s dial sizes have shrunk by a third to cater to the preference of Chinese customers for more discreet watches. Photo: Shutterstock
An Officine Panerai watch with a 44mm dial. Luxury goods makers are focusing on China to revive their flagging sales, and Panerai’s dial sizes have shrunk by a third to cater to the preference of Chinese customers for more discreet watches. Photo: Shutterstock

In luxury, what Chinese want counts as sales in the rest of the world fall – witness watch brand’s launch of models with smaller dials

  • When a single pop-up store in a southern Chinese province made up nearly half the sales lost to falling custom in Hong Kong, Officine Panerai took note
  • Not only is the Italian watchmaker expanding there, it is tailoring lines to Chinese tastes as the luxury industry’s centre of gravity shifts east from Europe

Topic |   Panerai
An Officine Panerai watch with a 44mm dial. Luxury goods makers are focusing on China to revive their flagging sales, and Panerai’s dial sizes have shrunk by a third to cater to the preference of Chinese customers for more discreet watches. Photo: ShutterstockAn Officine Panerai watch with a 44mm dial. Luxury goods makers are focusing on China to revive their flagging sales, and Panerai’s dial sizes have shrunk by a third to cater to the preference of Chinese customers for more discreet watches. Photo: Shutterstock
An Officine Panerai watch with a 44mm dial. Luxury goods makers are focusing on China to revive their flagging sales, and Panerai’s dial sizes have shrunk by a third to cater to the preference of Chinese customers for more discreet watches. Photo: Shutterstock
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