Chrissy Teigen, Pamela Anderson, Victoria Beckham – why breast reduction surgery is on the rise as women embrace a more natural look
- Reduction trend reflects a bigger movement towards organic and natural, while cultural changes encourage society to eschew fantasy-driven images of women
- There has been a corresponding rise in requests for smaller breast implants with a more natural look, using fat transfer instead of silicone implants

Earlier this year US celebrity Chrissy Teigen made a surprise announcement on Instagram, revealing that she had finally decided to get her breast implants removed because she was “over it”.
Teigen isn’t the only celebrity to go under the knife for this sort of procedure – Pamela Anderson, Victoria Beckham and Sharon Osbourne have all had implant removal surgeries over the years – but Teigen’s move points to a much bigger trend that’s finally reaching the masses.
“Over the past 10 years, I have seen requests to have breast implants removed as often as requests for larger implants,” says US-based plastic surgeon Dr Gabriel Chiu, founder of Beverly Hills Plastic Surgery.
“I have also experienced a surge in [removals] for the past five years. This trend reflects a bigger movement towards organic and natural – organic foods, natural medicines, non-GMO everything. Unless it’s about synthetic fur, nobody wants ‘fake’ or ‘manufactured’ products.”
