Daisy Knatchbull, founder of The Deck, stands outside her new premises on Savile Row in London. It is the only shopfront tailors exclusively for women on the street, which is renowned for its bespoke suits. Photo: Reuters Daisy Knatchbull, founder of The Deck, stands outside her new premises on Savile Row in London. It is the only shopfront tailors exclusively for women on the street, which is renowned for its bespoke suits. Photo: Reuters
Daisy Knatchbull, founder of The Deck, stands outside her new premises on Savile Row in London. It is the only shopfront tailors exclusively for women on the street, which is renowned for its bespoke suits. Photo: Reuters

On Savile Row, home of the made-to-measure suit, first tailor’s shop run by women for women has opened its doors

  • Daisy Knatchbull founded The Deck to design made-to-measure suits for women, and relishes shaking up what has been until now a very male-dominated environment
  • Its shop in London’s home of tailoring is aimed at the luxury market, with suits starting at US$2,850, and an all-female staff on hand for design and fittings

Topic |   Fashion
Daisy Knatchbull, founder of The Deck, stands outside her new premises on Savile Row in London. It is the only shopfront tailors exclusively for women on the street, which is renowned for its bespoke suits. Photo: Reuters Daisy Knatchbull, founder of The Deck, stands outside her new premises on Savile Row in London. It is the only shopfront tailors exclusively for women on the street, which is renowned for its bespoke suits. Photo: Reuters
Daisy Knatchbull, founder of The Deck, stands outside her new premises on Savile Row in London. It is the only shopfront tailors exclusively for women on the street, which is renowned for its bespoke suits. Photo: Reuters
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