Customers line up to enter a Gucci store in a duty-free shopping centre in Hainan, southern China. Growing duty-free, in-store and e-commerce sales of luxury goods in the country this year have led global luxury brands to plan expansion in China, as sales slump elsewhere amid Covid-19. Photo: Reuters Customers line up to enter a Gucci store in a duty-free shopping centre in Hainan, southern China. Growing duty-free, in-store and e-commerce sales of luxury goods in the country this year have led global luxury brands to plan expansion in China, as sales slump elsewhere amid Covid-19. Photo: Reuters
Customers line up to enter a Gucci store in a duty-free shopping centre in Hainan, southern China. Growing duty-free, in-store and e-commerce sales of luxury goods in the country this year have led global luxury brands to plan expansion in China, as sales slump elsewhere amid Covid-19. Photo: Reuters

Luxury brands in China double down as sales surge, with store openings in malls and online

  • Wealthy Chinese consumers deprived of their shopping trips to Milan and Paris have spent big on luxury at home, with sales of some brands doubling in China
  • In response, brands are expanding more in China, opening stores and launching e-commerce platforms, while shutting stores in underperforming markets like Europe

Topic |   Coronavirus pandemic
Customers line up to enter a Gucci store in a duty-free shopping centre in Hainan, southern China. Growing duty-free, in-store and e-commerce sales of luxury goods in the country this year have led global luxury brands to plan expansion in China, as sales slump elsewhere amid Covid-19. Photo: Reuters Customers line up to enter a Gucci store in a duty-free shopping centre in Hainan, southern China. Growing duty-free, in-store and e-commerce sales of luxury goods in the country this year have led global luxury brands to plan expansion in China, as sales slump elsewhere amid Covid-19. Photo: Reuters
Customers line up to enter a Gucci store in a duty-free shopping centre in Hainan, southern China. Growing duty-free, in-store and e-commerce sales of luxury goods in the country this year have led global luxury brands to plan expansion in China, as sales slump elsewhere amid Covid-19. Photo: Reuters
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