Shares of footwear brand Crocs rallied after an Instagram photo from pop star Justin Bieber suggested he will collaborate with the company “Soon”, and showed a picture of orange Crocs floating in a swimming pool. The post had been liked more than one million times within a few hours, including by the official Crocs account. Crocs’ share price rose as much as 13 per cent to the highest intraday level since 2007. The post drew attention in the sneaker world, where the once-uncool Crocs brand has gained popularity , thanks to collaborations with artists such as Post Malone and Bad Bunny. View this post on Instagram Soon A post shared by Justin Bieber (@justinbieber) on Oct 1, 2020 at 9:00am PDT It also registered on Wall Street, with Sam Poser, an analyst at investment company Susquehanna, writing that a Bieber collaboration could lift Crocs “into another dimension”. “We expect the collaboration to launch in ‘Croctober’, and add to the acceleration of Crocs’ brand momentum,” Poser said in a report. The analyst has been expecting the Bieber collaboration “for some time”.