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Meena Harris wants to help inspire the next generation of social activists with her activist clothing line, which includes sweatshirts with the phrase “Phenomenal Girl” on them.

Kamala Harris’ niece on quitting law to sell T-shirts, and why ambition isn’t a dirty word if you’re a woman

  • The success of a T-shirt she created bearing the words ‘Phenomenal Woman’ led Meena Harris to launch a company selling clothes with a political message
  • A mother of two, she’s just finished writing her second children’s book, Ambitious Girl, to encourage young women to celebrate and pursue their dreams
Fashion

Meena Harris always thought she was going to be a lawyer.

She did, after all, grow up in a family of lawyers. Her mother was a lawyer, and her aunt is vice-presidential candidate Kamala Harris, formerly attorney general of California and the current junior US senator from that state.

“I was lucky to have a bunch of really strong female role models in my family,” Harris told Business Insider. “The way that we talked about issues and social justice was through the lens of revering lawyers and understanding that lawyers had incredible power to make a positive change in the world with their law degrees.”

But Harris was also very creative. After attending Stanford University, graduating from Harvard Law School, and embarking on a brief legal career, Harris decided a traditional career path wasn’t for her.

Meena Harris, niece of vice-presidential candidate Kamala Harris, grew up in a family of lawyers.

Instead, she sought to forge her own path. Being a public servant, she figured, didn’t necessarily mean she had to become a lawyer.

The project that launched Harris’ social-justice-focused entrepreneurship began soon after the inauguration of Donald Trump, with a T-shirt that had the words “Phenomenal Woman” on it – a phrase borrowed from the Maya Angelou poem of the same name.

The shirt was an expression of female empowerment, a political statement in a time where women still face economic disparity and where intersectionality has yet to become a mainstay in modern-day feminism.

In many ways, the shirt was simple in its political message. But in other ways, it was quite radical. “I never thought Phenomenal Woman would turn into something big, you know?” she says.

But the shirt did become big. And after its success, Harris decided to launch an entire clothing line that highlighted social and political injustices throughout the world. Officially, on International Women’s Day in 2017, Phenomenal Woman was born.

 

“It was a very critical moment for me in terms of my entrepreneurial journey,” she says. “It was the first time I finally [took the leap] to go pursue my passion. And so I left my job to do it full-time for about nine months.”

Harris now works at the company full-time and has helped expand it into a cultural commentary force. Shirts for sale now include slogans such as “Phenomenal Mother”, “Phenomenally Asian”, “Phenomenally Latina”, and “Powerful Black Voter”.

The company has launched numerous campaigns and lent its support to non-profit organisations such as the Essie Justice Group, which seeks to end mass incarceration; the Black Futures Lab, which helps to build black political power; Native Voices Rising, which promotes advocacy and civic engagement in indigenous communities; as well as the TGI Justice, which seeks to end discrimination against transgender, intersex and gender-variant people.

The T-shirt that inspired the clothing line had the words “Phenomenal Woman” on it.
Harris’ forthcoming children’s book, Ambitious Girl, encourages young women to pursue their dreams.

Harris’ forthcoming children’s book, Ambitious Girl, encourages young women to celebrate and pursue their dreams. In the book, a young girl sees a woman on television who is called “too ambitious” and “too assertive”, which prompts her to learn about the challenges that generations of girls and women have faced.

And the book is launching just as Democratic vice-presidential nominee Kamala Harris’ campaign has resurfaced the nation’s racist and sexist undercurrents. If elected, Harris would be the first woman and the first woman of colour to serve as vice-president. President Donald Trump called Harris “unlikeable” and a “monster” after the vice-presidential debate.

Meena Harris says she was raised to believe she could do anything she wanted – but “ambitious” is too often a negative label, or a “dirty word”, slapped on professional woman. “I didn’t realise that until I entered the real world later in life,” she adds.

Shirts for sale at Phenomenal Woman include slogans such as “Phenomenally Asian”.
A Big Mask Energy sweatshirt by Phenomenal Woman.

That is why she wants to disabuse young girls of that idea as early as possible, she said. Ambitious Girl is Harris’ second children’s book. Earlier this year, she published Kamala and Maya’s Big Idea, based on a true story about her aunt and her mother building a playground for other kids.

Harris says she’s raising her two daughters to take their ambitions seriously – but she isn’t “sugar-coating” anything about the racism and sexism they might encounter. “I’m preparing them for the real world,” she says.

And with Ambitious Girl, Harris is offering young women the opportunity to figure out what leadership looks like to them. Ambition, Harris says, “means many different things to different people”. For her, she says, it means “going after my dreams”.

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