China’s online fashion brand Shein is overtaking fast-fashion powerhouses Zara and H&M in sales and app downloads. Photo: Reuters China’s online fashion brand Shein is overtaking fast-fashion powerhouses Zara and H&M in sales and app downloads. Photo: Reuters
China’s online fashion brand Shein is overtaking fast-fashion powerhouses Zara and H&M in sales and app downloads. Photo: Reuters
Fashion

Chinese fast fashion e-tailer Shein takes on Zara and H&M and it’s winning – with more downloads, cheaper clothes and better choice

  • The price for a dress on Shein is around half that of Zara, and the Chinese online-only fashion retailer adds hundreds of new designs every week
  • With influencers promoting its clothes on social media, the Shein app has had more downloads than those of H&M and Zara combined

Topic |   Fashion
China’s online fashion brand Shein is overtaking fast-fashion powerhouses Zara and H&M in sales and app downloads. Photo: Reuters China’s online fashion brand Shein is overtaking fast-fashion powerhouses Zara and H&M in sales and app downloads. Photo: Reuters
China’s online fashion brand Shein is overtaking fast-fashion powerhouses Zara and H&M in sales and app downloads. Photo: Reuters
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