A scene from Netflix comedy Sneakerheads, which gets the global sneaker resale market 100 per cent right, but literally gets lost in Hong Kong. Photo: Netflix A scene from Netflix comedy Sneakerheads, which gets the global sneaker resale market 100 per cent right, but literally gets lost in Hong Kong. Photo: Netflix
A scene from Netflix comedy Sneakerheads, which gets the global sneaker resale market 100 per cent right, but literally gets lost in Hong Kong. Photo: Netflix
Fashion

Netflix’s Sneakerheads is spot on about US$6 billion sneaker resale market – but don’t use it as a guide to Hong Kong

  • Sneakerheads follows a man’s quest for a pair of mythical Jordan ‘Zeroes’ in a lucrative market in which shoe brands restrict releases to drive resale demand
  • Hong Kong’s love for sneakers is widespread, but even more popular is streetwear from brands like Supreme

Topic |   Fashion
A scene from Netflix comedy Sneakerheads, which gets the global sneaker resale market 100 per cent right, but literally gets lost in Hong Kong. Photo: Netflix A scene from Netflix comedy Sneakerheads, which gets the global sneaker resale market 100 per cent right, but literally gets lost in Hong Kong. Photo: Netflix
A scene from Netflix comedy Sneakerheads, which gets the global sneaker resale market 100 per cent right, but literally gets lost in Hong Kong. Photo: Netflix
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