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When Instagram removed Nyome Nicholas-Williams’ topless photos, a campaign led to the social media platform changing its rules on nudity.

Instagram nudity policy change driven by plus-sized model is a win for body positivity

  • When Instagram removed Nyome Nicholas-Williams’ topless photos, a campaign led to a change in its nudity rules
  • Instagram says the new rules allow people to express themselves yet still be acceptable with its younger audiences

Instagram has relaxed its nudity policy in response to a campaign to let people show pride in their bodies even if they don’t fit beauty stereotypes.

Instagram modified its rules to allow showing people hugging, cupping or holding their breasts after controversy over the removal of images of black plus-size model Nyome Nicholas-Williams.

UK-based Nicholas-Williams prompted the controversy after posting pictures of herself topless but covering her breasts with her arms on her @curvynyome Instagram account.

“We are grateful to our global community for speaking openly and honestly about their experiences and hope this policy change will help more people to confidently express themselves,” Instagram global head of policy programmes Carolyn Merrell said.


“We know people feel more empowered to express themselves and create communities of support – like the body positivity and acceptance communities – if they feel that their bodies and images are accepted.”

Instagram policies on nudity keep in mind that the platform is intended for people as young as 13.

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Images of breasts being squeezed were banned because they are typically associated with pornography, but images of plus-sized women hugging themselves topless in artful expressions of pride caused Instagram to amend the policy.


Imagery of breasts being grabbed and squeezed still break Instagram rules.