Big Indian celebrations, like the wedding of Isha Ambani to Anand Piramal in 2018, have been put on hold thanks to the coronavirus – and designers are being forced to adapt. Photo: Twitter/ @WforWoman Big Indian celebrations, like the wedding of Isha Ambani to Anand Piramal in 2018, have been put on hold thanks to the coronavirus – and designers are being forced to adapt. Photo: Twitter/ @WforWoman
Big Indian celebrations, like the wedding of Isha Ambani to Anand Piramal in 2018, have been put on hold thanks to the coronavirus – and designers are being forced to adapt. Photo: Twitter/ @WforWoman
Fashion

The ‘big fat Indian wedding’, Ambani style, is out because of Covid-19. The bridal fashion industry has had to adapt

  • Covid-19 has caught up with lavish Indian weddings, and conscious consumerism could mean they never fully return
  • With fewer guests and shorter celebrations, brides are rethinking what they wear and fashion designers offer wedding dresses that can be worn on other occasions

Topic |   Fashion
Big Indian celebrations, like the wedding of Isha Ambani to Anand Piramal in 2018, have been put on hold thanks to the coronavirus – and designers are being forced to adapt. Photo: Twitter/ @WforWoman Big Indian celebrations, like the wedding of Isha Ambani to Anand Piramal in 2018, have been put on hold thanks to the coronavirus – and designers are being forced to adapt. Photo: Twitter/ @WforWoman
Big Indian celebrations, like the wedding of Isha Ambani to Anand Piramal in 2018, have been put on hold thanks to the coronavirus – and designers are being forced to adapt. Photo: Twitter/ @WforWoman
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