Leonard Lauder, his then wife Evelyn, and mother Estée Lauder, founder of the beauty company that bears her name, in the 1980s. Leonard Lauder’s memoir, The Company I Keep: My Life in Beauty, describes its growth into a global beauty empire under his management. Photo: Getty Images
Estée Lauder’s son Leonard on how he made company the beauty industry’s General Motors – ‘My wrinkles didn’t deter investors’
- When Estée Lauder launched her company with a single product in selected US luxury stores, she took on names like Helena Rubinstein, Revlon, and Elizabeth Arden
- Her son Leonard built Estée Lauder into the dominant US beauty company, a multi-brand behemoth worth US$89 billion, as he recounts in a newly published memoir
Leonard Lauder, his then wife Evelyn, and mother Estée Lauder, founder of the beauty company that bears her name, in the 1980s. Leonard Lauder’s memoir, The Company I Keep: My Life in Beauty, describes its growth into a global beauty empire under his management. Photo: Getty Images
