The product beauty editors fawn over more than any other is the Facial Treatment Essence by SK-II. The product beauty editors fawn over more than any other is the Facial Treatment Essence by SK-II.
The product beauty editors fawn over more than any other is the Facial Treatment Essence by SK-II.
Beauty

Six beauty bestsellers, from a MAC lipstick to an Estée Lauder serum, and why cult products matter so much to brands

  • Beauty companies constantly launch products in search of their next bestseller, one that will appeal to a new audience, even if they already have a hero product
  • Even cult favourites have to be updated, upgraded and remarketed regularly – like Estée Lauder’s bestselling serum, which has been reformulated over the years

Topic |   Beauty
The product beauty editors fawn over more than any other is the Facial Treatment Essence by SK-II. The product beauty editors fawn over more than any other is the Facial Treatment Essence by SK-II.
The product beauty editors fawn over more than any other is the Facial Treatment Essence by SK-II.
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