A pair of “Off-White for Nike” Air Jordan 1 sneakers worn by a guest during Paris Fashion Week in March. Photo: Getty Images A pair of “Off-White for Nike” Air Jordan 1 sneakers worn by a guest during Paris Fashion Week in March. Photo: Getty Images
A pair of “Off-White for Nike” Air Jordan 1 sneakers worn by a guest during Paris Fashion Week in March. Photo: Getty Images
Fashion

Why Nike’s Air Jordan sneakers are the shoes of 2020, breaking auction and revenue records as global business struggles

  • Huge growth in China and Netflix documentary The Last Dance helped the Jordan brand to an impressive fiscal 2020 well above an already strong 2019
  • Dior collaborated with Jordan for the ‘Diordan’, a pair of Air Jordan 1s designed by Kim Jones that have become this year’s most wanted shoe

Topic |   Fashion
A pair of “Off-White for Nike” Air Jordan 1 sneakers worn by a guest during Paris Fashion Week in March. Photo: Getty Images A pair of “Off-White for Nike” Air Jordan 1 sneakers worn by a guest during Paris Fashion Week in March. Photo: Getty Images
A pair of “Off-White for Nike” Air Jordan 1 sneakers worn by a guest during Paris Fashion Week in March. Photo: Getty Images
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