IV therapy, the beauty tip Kim Kardashian and Madonna swear by: how it makes your skin glow and fights ageing
- Intravenous drips put vitamins and minerals directly into your bloodstream, maximising uptake and absorption
- Beauty clinics are offering IV drips that promise to boost the skin and reduce symptoms of ageing
Say goodbye to expensive creams and serums. Celebrities like Kim Kardashian, Madonna and Jane Fonda are turning to intravenously administered beauty infusions to turn back the clock and improve their skin.
While IV drips are normally used to treat dehydration or administer drugs, the latest offerings promise more than just an energy boost and have been hailed by beauty experts as a secret weapon against ageing.
“You can’t have good skin unless you’re healthy all over. Infusion drips are wonderful because they bypass the gastrointestinal system and allow the vitamins and minerals to go straight to your bloodstream, maximising the body’s absorption of the nutrients,” explains Manila-based dermatologist and television personality Dr Victoria Belo.
“Beauty” infusion drips can now be found at numerous medical and wellness centres and are increasingly popular among women looking for a skincare boost.
“Intravenous therapy results in higher concentrations of nutrients being received in the body [compared] with oral and intramuscular administration,” says Dr Michael Barnish, head of genetics and nutrition at Reviv, an IV therapy specialist.