Jenna Powell of Jennaration Boutique in Alabama, the US, has been using live-streaming to sell her jumpers online since the outbreak of coronavirus. Photo: Instagram Jenna Powell of Jennaration Boutique in Alabama, the US, has been using live-streaming to sell her jumpers online since the outbreak of coronavirus. Photo: Instagram
Jenna Powell of Jennaration Boutique in Alabama, the US, has been using live-streaming to sell her jumpers online since the outbreak of coronavirus. Photo: Instagram
Fashion

Live-stream fashion and beauty shopping hits the US after gaining popularity in China. ‘It’s like you’re talking to your friends,’ host says

  • A fashion retailer forced to live-stream when her stores shut amid a Covid-19 lockdown had her best sales month ever; some consumers buy everything live now
  • ‘It’s like going on a shopping trip together,’ says founder of company making click-to-buy software that lets friends chat about outfits they see on streams

Topic |   Fashion
Jenna Powell of Jennaration Boutique in Alabama, the US, has been using live-streaming to sell her jumpers online since the outbreak of coronavirus. Photo: Instagram Jenna Powell of Jennaration Boutique in Alabama, the US, has been using live-streaming to sell her jumpers online since the outbreak of coronavirus. Photo: Instagram
Jenna Powell of Jennaration Boutique in Alabama, the US, has been using live-streaming to sell her jumpers online since the outbreak of coronavirus. Photo: Instagram
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