Jeff Bezos (centre left) and Anna Wintour (centre right) at a Tom Ford runway show in February 2020. Amazon founder Bezos is trying to crack the fashion luxury business. Photo: Getty Images Jeff Bezos (centre left) and Anna Wintour (centre right) at a Tom Ford runway show in February 2020. Amazon founder Bezos is trying to crack the fashion luxury business. Photo: Getty Images
Jeff Bezos (centre left) and Anna Wintour (centre right) at a Tom Ford runway show in February 2020. Amazon founder Bezos is trying to crack the fashion luxury business. Photo: Getty Images
Fashion
Lifestyle /  Fashion & Beauty

Why Amazon is failing to sell luxury fashion but Alibaba is succeeding

  • Amazon has been trying to crack the fashion luxury business for years, while Alibaba’s Tmall has become the go-to for luxury brands in China
  • Amazon has been trying to up its sexiness factor, with some of fashion’s biggest names including Rihanna and Bella Hadid appearing on Amazon Prime Video

Topic |   Fashion
Melissa Twigg
Melissa Twigg

Updated: 4:03pm, 4 Dec, 2020

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Jeff Bezos (centre left) and Anna Wintour (centre right) at a Tom Ford runway show in February 2020. Amazon founder Bezos is trying to crack the fashion luxury business. Photo: Getty Images Jeff Bezos (centre left) and Anna Wintour (centre right) at a Tom Ford runway show in February 2020. Amazon founder Bezos is trying to crack the fashion luxury business. Photo: Getty Images
Jeff Bezos (centre left) and Anna Wintour (centre right) at a Tom Ford runway show in February 2020. Amazon founder Bezos is trying to crack the fashion luxury business. Photo: Getty Images
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