Jiang Cheng from Beijing prepares for a live video broadcast. He is among hundreds of Chinese men sharing beauty tips online and earning money as the skincare business booms. Photo: AFP Jiang Cheng from Beijing prepares for a live video broadcast. He is among hundreds of Chinese men sharing beauty tips online and earning money as the skincare business booms. Photo: AFP
Jiang Cheng from Beijing prepares for a live video broadcast. He is among hundreds of Chinese men sharing beauty tips online and earning money as the skincare business booms. Photo: AFP

Beauty

Rise of image-conscious Chinese millennial men spurs homegrown skincare start-ups

  • The Chinese men’s facial skincare market is already the biggest in the world, and could grow by half in the next four years
  • At least 10 Chinese male skincare start-ups launched in 2020, with online retailers rising in popularity as they help men shop quicker and easier

Topic |   Beauty
Jiang Cheng from Beijing prepares for a live video broadcast. He is among hundreds of Chinese men sharing beauty tips online and earning money as the skincare business booms. Photo: AFP Jiang Cheng from Beijing prepares for a live video broadcast. He is among hundreds of Chinese men sharing beauty tips online and earning money as the skincare business booms. Photo: AFP
Jiang Cheng from Beijing prepares for a live video broadcast. He is among hundreds of Chinese men sharing beauty tips online and earning money as the skincare business booms. Photo: AFP
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