A shopper browses shoes inside a Crocs store. The brand has leaned into the madness of 2020 and offered a counterpoint to the dismal news cycle. Photo: Bloomberg
How Justin Bieber, Post Malone and Covid-19 gave Crocs a 2020 to remember
- Crocs has had a startlingly good year, benefiting from a pandemic-inspired emphasis on comfort, shrewd collaborations and a shifting paradigm of cool
- Younger generations are responding less to traditional notions of beauty, instead turning to social-media-led looks that are casual and often silly
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Fashion
A shopper browses shoes inside a Crocs store. The brand has leaned into the madness of 2020 and offered a counterpoint to the dismal news cycle. Photo: Bloomberg