Emma Corrin as Princess Diana in The Crown, the Netflix series that single-handedly ushered in a new form of dressing. It and other Netflix shows prove that the relationship between streaming services and fashion brands is just getting started. Photo: Des Willie/Netflix
The Netflix effect: from Princess Diana’s fashion in The Crown to Lily Collins’ outfits in Emily in Paris, how streaming TV, not the red carpet, affects the way we dress
- The relationship between streaming services and luxury fashion brands has turned into a full-blown love affair, in part because of the lack of red carpet events
- Searches for the brands Lily Collins wears in Emily in Paris went up over 200 per cent and The Crown’s popularity brought back trends from the 1980s in the UK
Emma Corrin as Princess Diana in The Crown, the Netflix series that single-handedly ushered in a new form of dressing. It and other Netflix shows prove that the relationship between streaming services and fashion brands is just getting started. Photo: Des Willie/Netflix
