An employee handles a gold jewellery set inside a display case at a Chow Tai Fook shop in Hong Kong. The gold and jewellery retailer has more than 4,000 outlets worldwide. Photo: Bloomberg An employee handles a gold jewellery set inside a display case at a Chow Tai Fook shop in Hong Kong. The gold and jewellery retailer has more than 4,000 outlets worldwide. Photo: Bloomberg
An employee handles a gold jewellery set inside a display case at a Chow Tai Fook shop in Hong Kong. The gold and jewellery retailer has more than 4,000 outlets worldwide. Photo: Bloomberg

How Chow Tai Fook became one of the biggest gold and jewellery chains in the world

  • Chow Tai Fook started out selling gold, transformed the trade with its 999.9 standard, a guarantee of purity, and expanded into diamonds and jewellery
  • From a single shop in Macau it has grown to more than operate over 4,000 worldwide, and embraced online sales. Twice it paid record prices for rough diamonds

Topic |   Stories behind top Asian brands
An employee handles a gold jewellery set inside a display case at a Chow Tai Fook shop in Hong Kong. The gold and jewellery retailer has more than 4,000 outlets worldwide. Photo: Bloomberg An employee handles a gold jewellery set inside a display case at a Chow Tai Fook shop in Hong Kong. The gold and jewellery retailer has more than 4,000 outlets worldwide. Photo: Bloomberg
An employee handles a gold jewellery set inside a display case at a Chow Tai Fook shop in Hong Kong. The gold and jewellery retailer has more than 4,000 outlets worldwide. Photo: Bloomberg
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