A Dior advertisement in an area of luxury retail stores in Chengdu, Sichuan province, China. Photo: Shutterstock A Dior advertisement in an area of luxury retail stores in Chengdu, Sichuan province, China. Photo: Shutterstock
A Dior advertisement in an area of luxury retail stores in Chengdu, Sichuan province, China. Photo: Shutterstock
Fashion

China’s new fashion hubs rising as luxury brands look to cities like Chengdu and Hangzhou for millennials growing in wealth

  • With China’s top-tier cities like Shanghai and Beijing becoming saturated, luxury brands are increasingly targeting second- and third-tier cities for growth
  • Repeating the same strategies, however, won’t work – instead they need to do a deep dive into understanding local consumer culture

Topic |   Fashion
A Dior advertisement in an area of luxury retail stores in Chengdu, Sichuan province, China. Photo: Shutterstock A Dior advertisement in an area of luxury retail stores in Chengdu, Sichuan province, China. Photo: Shutterstock
A Dior advertisement in an area of luxury retail stores in Chengdu, Sichuan province, China. Photo: Shutterstock
READ FULL ARTICLE