In Nothing but Thirty, one of the main characters was cropped from a picture for carrying a Chanel bag. A recent study has analysed how Chinese television shows have impacted female consumers in the country. Photo: Tencent Video
TV shows are changing how Chinese women measure success – it’s about being single, having a good job and luxury experiences, study finds
- Dramas have become more focused on wealth as China has redefined success – from ‘marrying well’ to ‘be the architect of your own success’ – Bernstein study says
- An example of a role model would be a well-educated single woman who owns properties, has a well-paid job, wears luxury brands and leads a westernised lifestyle
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In Nothing but Thirty, one of the main characters was cropped from a picture for carrying a Chanel bag. A recent study has analysed how Chinese television shows have impacted female consumers in the country. Photo: Tencent Video
