Women are embracing a more sustainable, pared-down beauty routine during the pandemic. Photo: Shutterstock Women are embracing a more sustainable, pared-down beauty routine during the pandemic. Photo: Shutterstock
Women are embracing a more sustainable, pared-down beauty routine during the pandemic. Photo: Shutterstock
Beauty

What is skinimalism? The ‘less is more’ skincare trend taking over the beauty industry

  • According to one report, skinimalism marks the end of ‘caked-on make-up’ in favour of a simple, sustainable, ‘effortlessly chic’ routine
  • Ten-step routines are being pared down and there is a movement towards home-made skincare and science-backed ingredients

Topic |   Beauty
Women are embracing a more sustainable, pared-down beauty routine during the pandemic. Photo: Shutterstock Women are embracing a more sustainable, pared-down beauty routine during the pandemic. Photo: Shutterstock
Women are embracing a more sustainable, pared-down beauty routine during the pandemic. Photo: Shutterstock
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