What you need to know about fragrance in skincare, what it does to our skin, and five fragrance-free products to try

• Adding scents to skincare is a way to boost the consumer’s at-home experience, and/or a way of masking unpleasant odours in the formula
• With the rise of social media and ‘skinfluencers’ who analyse ingredient lists, more brands are opting out of using fragrances in the products they sell