In 2017, Becky Li sold 100 Mini Cooper cars online in 4 minutes. Today, she wields huge power in the Chinese marketplace. Photo: courtesy of Becky Li In 2017, Becky Li sold 100 Mini Cooper cars online in 4 minutes. Today, she wields huge power in the Chinese marketplace. Photo: courtesy of Becky Li
In 2017, Becky Li sold 100 Mini Cooper cars online in 4 minutes. Today, she wields huge power in the Chinese marketplace. Photo: courtesy of Becky Li
Fashion

Becky Li, Chinese KOL who sold 100 cars online in four minutes, on brands’ new tool to gauge influence: ‘They are cruel’

  • Li advises women on fashion, cosmetics and jewellery in lengthy articles, as well as through photos and videos on WeChat and posts on Weibo, China’s Twitter
  • Young Chinese women have three aims, Li believes: to make money, to become beautiful, and to love themselves

Topic |   Fashion
In 2017, Becky Li sold 100 Mini Cooper cars online in 4 minutes. Today, she wields huge power in the Chinese marketplace. Photo: courtesy of Becky Li In 2017, Becky Li sold 100 Mini Cooper cars online in 4 minutes. Today, she wields huge power in the Chinese marketplace. Photo: courtesy of Becky Li
In 2017, Becky Li sold 100 Mini Cooper cars online in 4 minutes. Today, she wields huge power in the Chinese marketplace. Photo: courtesy of Becky Li
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