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Agence France-Presse

“What fashion week?” says French model Christelle Yambayisa, only half-joking.
Normally, at this time of year, the world’s fashionistas would have descended en masse on Paris for the latest womenswear collections. Instead, the whole thing has been relegated to the internet once again because of the pandemic, and models are having to find new ways to keep their careers afloat.
Yambayisa managed to keep busy during the first lockdown a year ago, with brands sending her clothes and her boyfriend shooting the photos in their flat.
“It was a bit scrappy, but it worked,” she said.


 











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A post shared by Christelle Yambayisa (@christelle.world)



Then, as things opened up temporarily over the summer, she found an unexpected advantage, since travel restrictions meant there were fewer black models around from the United States and Britain.
“I’ve worked a lot more, like all black models in Paris,” she said.
How street style changed fashion weeks
Designer Julien Fournie said he similarly had to find a French model at the last second for his haute couture film in Paris in January after a Belarusian was denied entry – modelling being deemed “non-essential”.
Even for those doing well, there is little rejoicing since all the energy and fun of fashion weeks have been obliterated by the pandemic – and with that, the best opportunities to advance their careers in the longer term.
Fashion weeks were the pacesetters of a model’s existence, with a build-up akin to sportsmen getting ready for game day.

“We would start training, getting to bed early, so that we’d be in shape when the castings started,” said Yambayisa. “It’s important to open or close a show, it raises your profile.”
New stars would emerge often during a fashion week, and go on to dominate the rest of the year’s events.
That has all changed with the new shift to pre-filmed videos, where it is trickier for models to get noticed.

“It’s much harder to get recognised,” said Yambayisa. “Even if I’m doing a video with a house like Hermès, I know I’m going to be lost in it.”
There’s also a major loss of income. Fashion week meant at least €4,000 (US$4,800), rising to €50,000 for the top stars.
For Turkish model Oyku Bastas, who found herself trapped in Istanbul by the travel restrictions, there was suddenly no income.
“I didn’t get any work for six months,” she said. “I was in Turkey, all the borders closed, the consulates stopped working.”

She previously earned up to €7,000 per fashion week in places like Paris and New York, enough to keep her studies going for three months when she returned. Eventually, she was able to use her existing US visa to get to New York for photo shoots.
“But there’s only one session per day and not every day, and the fees are not the same,” she said.


 











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A post shared by Öykü Baştaş (@oykubastas)



There’s also the obvious health risks for a profession where masks can really get in the way. Health protocols have become much stricter in recent months. Bastas said she does two tests a week, while Yambayisa has racked up 39 in total.
But that is a recent phenomenon. Four models said they caught Covid-19 at Paris fashion week in September, which saw some live shows.
“The make-up artists certainly do not sterilise their hands like surgeons,” said Ekaterina Ozhiganova, of a models rights organisation in Paris.














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Fashion

Modelling during Covid-19 times is no easy task, say models hit by travel restrictions, online fashion weeks

A model waits before a presentation during a digital fashion show as part of the Women’s Fashion Week in Paris. Photo: Reuters

Models wait backstage before a presentation as part of the Women’s Fashion Week in Paris. Fashion weeks were the pacesetters of a model’s existence. Photo: Reuters

New stars would emerge often during a fashion week, and go on to dominate the rest of the year’s events. Photo: AFP

A model has her outfit adjusted before a digital fashion show. Four models said they caught Covid-19 at Paris fashion week in September, which saw some live shows. Photo: Reuters

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Much of the appeal of the French Girl style trope goes beyond the clothes. Photo: 24s

Caroline de Maigret is seen as the quintessential French Girl.

Parisian style/French dressing according to Paris-based online retailer 24s. Photo: 24s

An Isabel Marant blouse available at 24s.com.

Andréa Martel (played by Camille Cottin) in a still from Call My Agent. Photo: FTV/Mon Voisin Productions – Mother Production

A Jacquemus dress available at Net-a-Porter.

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A dress from Sandro spring/summer 2021 collection.

A spring/summer 2021 look from Maje.

Isabel Marant boot from Net-a-Porter.

The models taking after their celebrity parents, from Kobe Bryant’s daughter to Kamala Harris’ Miu Miu-wearing stepdaughter

Joseph Baena, Arnold Schwarzenegger’s son is an influencer on Instagram. Photo: Instagram/projoe2

Heidi Klum with her daughter Leni Klum on the cover of German Vogue.

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Emhoff says she was “a little nervous” before her debut. Photo: AFP

Lifestyle

Fashion & Beauty


Models are having to find new ways to keep their careers afloat, with the lack of physical fashion weeks in particular depriving them of the best opportunities
‘It’s much harder to get recognised’ without them, one model says



Lockdowns and travel restrictions have hampered the careers of models, with the lack of physical fashion weeks in particular depriving them of the best opportunities.


Paris Fashion Week