A model wears an item of lingerie by Simone Perele at the company’s headquarters in Clichy, France, on February 26, 2021. Photo: AFP
The end of sexy lingerie? Even the French are changing priorities
- No longer treating expensive underwear primarily as a weapon of seduction, the global lingerie industry is shifting its focus to comfort and practicality
- France held out longer than others, but could not ignore the change forever
A model wears an item of lingerie by Simone Perele at the company’s headquarters in Clichy, France, on February 26, 2021. Photo: AFP
