Jonathan Anderson, Loewe creative director and founder of JW Anderson, believes physical fashion shows will have to add more elements in future to meet people’s changed expectations after the coronavirus pandemic.
Jonathan Anderson, Loewe creative director and founder of JW Anderson, believes physical fashion shows will have to add more elements in future to meet people’s changed expectations after the coronavirus pandemic.
Fashion

Loewe’s Jonathan Anderson doesn’t like digital fashion shows. Here’s what he does instead

  • This month Loewe sent a 64-page newspaper printed with pictures of its new collection to recipients worldwide in collaboration with major newspapers
  • Anderson says he owes a lot to Asia as the market supported him well before ones in the West; Japan was the first to buy his label’s designs

Jonathan Anderson, Loewe creative director and founder of JW Anderson, believes physical fashion shows will have to add more elements in future to meet people’s changed expectations after the coronavirus pandemic.
Jonathan Anderson, Loewe creative director and founder of JW Anderson, believes physical fashion shows will have to add more elements in future to meet people’s changed expectations after the coronavirus pandemic.
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