Seven beauty essentials worth spending extra money on to give your skin that spa treatment at home
- Don’t be dazzled by the new beauty products launching all the time – and don’t spend more than you need to on some of the beauty basics
- Things worth the big money include a multitasking serum, a platinum-coated facial roller, high-quality moisturisers and a nude eyeshadow palette
It seems nothing can stop the beauty industry. It keeps getting bigger, no matter what’s happening in the world – and will most likely keep on growing, so much so that its value is predicted to exceed US$716 billion by 2025.
Social media has a lot to do with its growth. New trends are born every minute, and with beauty knowledge now easier to access, brands have been forced to prioritise digital marketing strategies that not only offer quality but also an experience.
“When it comes to beauty and wellness, people crave ritual and authenticity. There’s value in an experiential product, especially if we’re not spending as much time at the spa,” says Rie Iimura, US brand director for ReFa, a Japanese beauty and wellness brand known for its luxury beauty devices.
The beauty market is more diverse than ever, and while it can be tempting to buy all the new launches and aesthetically pleasing beauty items we run into on social media, we don’t need a 20-step skincare routine, nor every single new eyeshadow palette out there, regardless of how eager Instagram is about it.
“This trend is happening as consumers search for a deeper meaning of self-care during the pandemic,” Iimura says. “We are seeing self-care evolve from beauty and wellness routines to more ritualised treatments that allow for a relax and reset, especially given our limitations in isolation.”
This doesn’t mean every beauty product you own has to cost you an arm and a leg; you can definitely keep it budget-friendly when it comes to cleansers, hair and make-up brushes, mascara, shampoo and conditioner, and sheet masks, to name a few, saving the big bucks for items you should really invest in. At the same time, buy quality.