Kanye West has some lucrative deals between his Yeezy brand and Adidas and Gap. Photo: RoyRochlin.com/Getty Images/TNS
Kanye West has some lucrative deals between his Yeezy brand and Adidas and Gap. Photo: RoyRochlin.com/Getty Images/TNS
Fashion

Kanye West and Gap have billion-dollar ambitions for Yeezy deal to match his lucrative Adidas footwear collaboration

  • A collaboration with Kanye West can boost a company’s value, as Adidas and now Gap are proving
  • The deal between Yeezy and Gap gave the company its biggest share value boost for 40 years when it was announced

Kanye West has some lucrative deals between his Yeezy brand and Adidas and Gap. Photo: RoyRochlin.com/Getty Images/TNS
Kanye West has some lucrative deals between his Yeezy brand and Adidas and Gap. Photo: RoyRochlin.com/Getty Images/TNS
READ FULL ARTICLE