KOL Bingo Hu made fun of his former self in a viral 2019 video. He is managed by Chen Fan, a specialist company that finds, nurtures and boosts KOL talents.
Who manages China’s social media stars? Examining the companies in charge of KOLs
- Chen Fan, one of thousands of specialist companies that find, nurture and boost KOL talent, uses influencers to promote its 30 in-house brands
- Another KOL stable, Huaxing Bros Cultural Media in Chengdu, manages more than 100,000 influencers. Its top 50 KOLs earn more than US$150,000 a month
KOL Bingo Hu made fun of his former self in a viral 2019 video. He is managed by Chen Fan, a specialist company that finds, nurtures and boosts KOL talents.
