Raissa Gerona (second from left) with influencers at a Revolve event
Raissa Gerona (second from left) with influencers at a Revolve event
Fashion

How fashion e-tailer Revolve became a global force working with influencers like Kendall Jenner, Nicole Richie, and Aimee Song

  • Revolve’s chief brand officer Raissa Gerona describes its influencer-led marketing strategy
  • She talks about her own fashion journey, and launching a swimwear line when no one could fly off on beach holidays because of coronavirus travel bans

Raissa Gerona (second from left) with influencers at a Revolve event
Raissa Gerona (second from left) with influencers at a Revolve event
READ FULL ARTICLE