Singapore-based virtual influencer Rae (left) in a photo from Jstyle magazine with China’s top female rapper, Vava. With virtual influencers becoming increasingly popular in Asia, are they set to take over from their human counterparts?
Will virtual social media influencers replace human ones? They’re everywhere, from K-pop to fashion catwalks
- We may just be seeing the start of the rise of virtual influencers, say insiders. A 2018 estimate made by Weibo valued the KOL industry at over US$15 billion
- One digital influencer has more than 250,000 followers on Weibo, another has worked with Chinese actor Li Xian, and there is even a virtual modelling agency
Singapore-based virtual influencer Rae (left) in a photo from Jstyle magazine with China’s top female rapper, Vava. With virtual influencers becoming increasingly popular in Asia, are they set to take over from their human counterparts?
