Lady Gaga (left) and Adam Driver in a scene from director Ridley Scott’s House of Gucci. The film may revive the fortunes of the famous Italian fashion brand after sales in 2020 dropped for the first time in six years due to the coronavirus pandemic. Photo: AFP
Lady Gaga (left) and Adam Driver in a scene from director Ridley Scott’s House of Gucci. The film may revive the fortunes of the famous Italian fashion brand after sales in 2020 dropped for the first time in six years due to the coronavirus pandemic. Photo: AFP
Fashion
Lifestyle /  Fashion & Beauty

Will Lady Gaga and Adam Driver film lift sales of Gucci luxury fashion after coronavirus setback?

  • House of Gucci is based on fact and stars Lady Gaga as the jilted ex-wife of Gucci heir Maurizio Gucci, played by Adam Driver, who plotted his killing in 1995
  • The fashion characters wear in the movie is generating buzz months ahead of its premiere, and observers say it could work in Gucci’s favour after a tough 2020

Bloomberg
Bloomberg

Updated: 5:25am, 31 Mar, 2021

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Lady Gaga (left) and Adam Driver in a scene from director Ridley Scott’s House of Gucci. The film may revive the fortunes of the famous Italian fashion brand after sales in 2020 dropped for the first time in six years due to the coronavirus pandemic. Photo: AFP
Lady Gaga (left) and Adam Driver in a scene from director Ridley Scott’s House of Gucci. The film may revive the fortunes of the famous Italian fashion brand after sales in 2020 dropped for the first time in six years due to the coronavirus pandemic. Photo: AFP
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