Toms is turning its focus from millennials to Gen Z in a bid to rebound from a remarkable fall in recent years. Photo: Shutterstock
Toms is turning its focus from millennials to Gen Z in a bid to rebound from a remarkable fall in recent years. Photo: Shutterstock
Fashion

Toms Shoes increases sneakers push, donates to causes like preventing gun violence, as struggling brand pivots from millennials to Gen Z and teens

  • Once worn by celebrities such as Snoop Dogg and Anne Hathaway, Toms is making a bid to rebound from a remarkable fall in recent years
  • The brand has ended footwear donations, instead giving a third of profits to causes it says Gen Z cares about, and marketing has been revamped to focus on teens

Toms is turning its focus from millennials to Gen Z in a bid to rebound from a remarkable fall in recent years. Photo: Shutterstock
Toms is turning its focus from millennials to Gen Z in a bid to rebound from a remarkable fall in recent years. Photo: Shutterstock
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