Audemars Piguet is just one Swiss luxury watchmaker that has turned to the second-hand market to help revive online sales and show off new products.
Photo: Reuters
Audemars Piguet is just one Swiss luxury watchmaker that has turned to the second-hand market to help revive online sales and show off new products. Photo: Reuters

Audemars Piguet among Swiss luxury watchmakers to embrace second-hand market; Patek Philippe and Rolex resist online sales

  • A market for pre-owned luxury watches has developed online, and rather than see it as a threat, some Swiss brands mine it for insights on pricing and demand
  • Luxury brands such as Hermès and Bulgari sell new watch models online, but big Swiss players such as Patek Philippe and Rolex stick to bricks-and-mortar stores

Audemars Piguet is just one Swiss luxury watchmaker that has turned to the second-hand market to help revive online sales and show off new products.
Photo: Reuters
Audemars Piguet is just one Swiss luxury watchmaker that has turned to the second-hand market to help revive online sales and show off new products. Photo: Reuters
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