Audemars Piguet among Swiss luxury watchmakers to embrace second-hand market; Patek Philippe and Rolex resist online sales

• A market for pre-owned luxury watches has developed online, and rather than see it as a threat, some Swiss brands mine it for insights on pricing and demand
• Luxury brands such as Hermès and Bulgari sell new watch models online, but big Swiss players such as Patek Philippe and Rolex stick to bricks-and-mortar stores