“New classy look” is trending as the latest fashion buzzword on Bilibili. The video platform - which one in two young Chinese people used regularly in 2020 - is seeing a surge in fashion-related content, and big global luxury brands are taking notice.
“New classy look” is trending as the latest fashion buzzword on Bilibili. The video platform - which one in two young Chinese people used regularly in 2020 - is seeing a surge in fashion-related content, and big global luxury brands are taking notice.
Fashion

Bilibili, the Chinese YouTube, is the go-to for Gen Z fashion trends as luxury brands, from Gucci to Louis Vuitton, court young consumers

  • Louis Vuitton and Gucci are among the names that have collaborated with or advertised on Bilibili, a video-streaming platform popular with China’s Gen Z
  • Dior became the first luxury brand to open an account on the platform last year and produced a short film featuring virtual influencer Xuefei Nova

“New classy look” is trending as the latest fashion buzzword on Bilibili. The video platform - which one in two young Chinese people used regularly in 2020 - is seeing a surge in fashion-related content, and big global luxury brands are taking notice.
“New classy look” is trending as the latest fashion buzzword on Bilibili. The video platform - which one in two young Chinese people used regularly in 2020 - is seeing a surge in fashion-related content, and big global luxury brands are taking notice.
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