Video calls, personal shopper services, making sales on social media – pandemic forces luxury brands such as Prada, Louis Vuitton and Moncler into ‘distance selling’

• Gismondi 1754 sold a US$359,000 diamond ring to a wealthy Swiss client via social media; meanwhile Moncler streamed video of its latest jacket collection
• Other luxury brands have turned store assistants into personal shoppers for their biggest clients, or sent curated collections for VIP customers to pick from