A Gismondi 1754 ring. The Genoa-based jeweller turned to messaging service WhatsApp to sell a US$359,000 diamond ring to a wealthy Swiss client.
A Gismondi 1754 ring. The Genoa-based jeweller turned to messaging service WhatsApp to sell a US$359,000 diamond ring to a wealthy Swiss client.
Fashion

Video calls, personal shopper services, making sales on social media – pandemic forces luxury brands such as Prada, Louis Vuitton and Moncler into ‘distance selling’

  • Gismondi 1754 sold a US$359,000 diamond ring to a wealthy Swiss client via social media; meanwhile Moncler streamed video of its latest jacket collection
  • Other luxury brands have turned store assistants into personal shoppers for their biggest clients, or sent curated collections for VIP customers to pick from

A Gismondi 1754 ring. The Genoa-based jeweller turned to messaging service WhatsApp to sell a US$359,000 diamond ring to a wealthy Swiss client.
A Gismondi 1754 ring. The Genoa-based jeweller turned to messaging service WhatsApp to sell a US$359,000 diamond ring to a wealthy Swiss client.
READ FULL ARTICLE