Pre-Covid-19, professional shoppers could be seen in luxury London stores, WeChatting their China-based clients. A decrease in sales has led to retailers cultivating relationships with the professional shoppers they once shunned. Photo: Bloomberg
Pre-Covid-19, professional shoppers could be seen in luxury London stores, WeChatting their China-based clients. A decrease in sales has led to retailers cultivating relationships with the professional shoppers they once shunned. Photo: Bloomberg
Fashion

Luxury stores play nice with Chinese professional shoppers they once frowned upon, as brands’ sales and profits plummet

  • Personal shoppers buying for Chinese clients account for almost 20 per cent of luxury sales, and London stores that used to spurn them are wooing them instead
  • However, with students supplanting them and many Chinese luxury consumers buying duty-free at home, the personal shopper business may not fully bounce back

Pre-Covid-19, professional shoppers could be seen in luxury London stores, WeChatting their China-based clients. A decrease in sales has led to retailers cultivating relationships with the professional shoppers they once shunned. Photo: Bloomberg
Pre-Covid-19, professional shoppers could be seen in luxury London stores, WeChatting their China-based clients. A decrease in sales has led to retailers cultivating relationships with the professional shoppers they once shunned. Photo: Bloomberg
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