Yoshihiro Kamichi, a 44- year-old Japanese businessman, gets make-up applied at Ikemen-Works. Photo: AP Yoshihiro Kamichi, a 44- year-old Japanese businessman, gets make-up applied at Ikemen-Works. Photo: AP
Yoshihiro Kamichi, a 44- year-old Japanese businessman, gets make-up applied at Ikemen-Works. Photo: AP
Beauty

Men’s make-up and skin products get a boost in Japan as older businessmen seek to look better in online meetings

  • Confronted with the sight of their faces repeatedly during virtual meetings, Japanese businessmen in their 40s, 50s and 60s are increasingly turning to cosmetics
  • Unlike many younger men, who want a drastic makeover, older businessmen just want to show a slightly better version of themselves, one salon owner says

Topic |   Beauty
Yoshihiro Kamichi, a 44- year-old Japanese businessman, gets make-up applied at Ikemen-Works. Photo: AP Yoshihiro Kamichi, a 44- year-old Japanese businessman, gets make-up applied at Ikemen-Works. Photo: AP
Yoshihiro Kamichi, a 44- year-old Japanese businessman, gets make-up applied at Ikemen-Works. Photo: AP
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