Women’s underwear from inclusive lingerie labels like Womanhood sell comfort-first styles. Women’s underwear from inclusive lingerie labels like Womanhood sell comfort-first styles.
Women’s underwear from inclusive lingerie labels like Womanhood sell comfort-first styles.
Fashion
Lifestyle /  Fashion & Beauty

Bras trade sex appeal for comfort – think silk, cashmere, and Zara’s Female Gaze line – and coronavirus lockdowns give the trend an added push

  • Lingerie used to be about sex and seduction – and often it was about what men want. Now women shop more for bras, and comfort comes before cleavage
  • Fabrics such as silk and cashmere – think Katie Holmes’ viral 2019 campaign for the Khaite brand – are in favour for their softness, along with bralettes

Topic |   Fashion
Melissa Twigg
Melissa Twigg

Updated: 12:01pm, 3 May, 2021

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Women’s underwear from inclusive lingerie labels like Womanhood sell comfort-first styles. Women’s underwear from inclusive lingerie labels like Womanhood sell comfort-first styles.
Women’s underwear from inclusive lingerie labels like Womanhood sell comfort-first styles.
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