Bras trade sex appeal for comfort – think silk, cashmere, and Zara’s Female Gaze line – and coronavirus lockdowns give the trend an added push

• Lingerie used to be about sex and seduction – and often it was about what men want. Now women shop more for bras, and comfort comes before cleavage
• Fabrics such as silk and cashmere – think Katie Holmes’ viral 2019 campaign for the Khaite brand – are in favour for their softness, along with bralettes