Luxury labels such as Gucci are taking part in some of Hong Kong’s cash coupon redemption programmes to boost sales during the coronavirus pandemic. Photo: Antony Dickson
Luxury labels such as Gucci are taking part in some of Hong Kong’s cash coupon redemption programmes to boost sales during the coronavirus pandemic. Photo: Antony Dickson

Gucci, Ralph Lauren and other labels join voucher schemes at Hong Kong luxury malls

  • Luxury malls are offering vouchers to shoppers to encourage them to spend more, but much of their cost is borne by the brands at whose stores they spend them
  • Premium fashion houses do not usually offer discounts to avoid devaluing their brand, but if they refuse vouchers they risk losing sales to rivals, analysts say

Luxury labels such as Gucci are taking part in some of Hong Kong’s cash coupon redemption programmes to boost sales during the coronavirus pandemic. Photo: Antony Dickson
Luxury labels such as Gucci are taking part in some of Hong Kong’s cash coupon redemption programmes to boost sales during the coronavirus pandemic. Photo: Antony Dickson
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