Tennis player Naomi Osaka models a swimsuit from her first swimwear collection, developed in partnership with Los Angeles-based fashion brand Frankies Bikinis. This and her other fashion and beauty activities suggests she wants to build up her personal brand. Photo: Ricky Alvarez/Frankies Bikinis/via Reuters
With her fashion and beauty lines, Naomi Osaka builds a personal brand – as fellow tennis pro Serena Williams has done
- The Japanese sports star this week released a swimwear collaboration, announced a skincare line and was named one of four youthful co-chairs of the Met Gala
- At the age of 23, she appears set on constructing a fully fledged brand built around her own image, much as Serena Williams has done
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Tennis player Naomi Osaka models a swimsuit from her first swimwear collection, developed in partnership with Los Angeles-based fashion brand Frankies Bikinis. This and her other fashion and beauty activities suggests she wants to build up her personal brand. Photo: Ricky Alvarez/Frankies Bikinis/via Reuters