Rosé from Blackpink in a Tiffany & Co. campaign. Big names in luxury are increasingly looking to the East for their celebrity ambassadors instead of choosing Western actors and singers.
Rosé from Blackpink in a Tiffany & Co. campaign. Big names in luxury are increasingly looking to the East for their celebrity ambassadors instead of choosing Western actors and singers.
Fashion

BTS for Louis Vuitton, Blackpink’s Jisoo for Dior: why luxury brands are choosing Asian celebrities as their global ambassadors

  • A slew of Asian-fronted campaigns for luxury brands marks a move away from picking stars that meet traditional Hollywood standards of beauty
  • Experts point to the pandemic as one reason for the move from Caucasian-centric advertising and the importance of Chinese customers in luxury as another

Rosé from Blackpink in a Tiffany & Co. campaign. Big names in luxury are increasingly looking to the East for their celebrity ambassadors instead of choosing Western actors and singers.
Rosé from Blackpink in a Tiffany & Co. campaign. Big names in luxury are increasingly looking to the East for their celebrity ambassadors instead of choosing Western actors and singers.
READ FULL ARTICLE