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Teenage fashion label Brandy Melville to replace Rolex on what was the world’s most expensive shopping strip: Hong Kong’s Russell Street
- High street label Brandy Melville is opening its second store in Hong Kong in a space previously operated by Rolex
- The brand is popular with teens, although it has come under fire for only offering slim sizes and a lack of ethnic diversity
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Brandy Melville, a preppy-inspired high-street label aimed at teenage girls that sells items such as US$18 floral tops and US$16 tank tops, is set to open a second outpost in Hong Kong on what was once the world’s most expensive bit of real estate in the world, luxury haven Russell Street.
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The affordable brand will take over a space previously occupied by luxury watchmaker Rolex, which has moved to a smaller location shared with sister brand Tudor just down the street.
With tourism drying up in 2019 because of anti-government protests in Hong Kong, followed by Covid-19 travel bans in 2020, vacancies have been at a record high in Causeway Bay, which was once a mecca for luxury shoppers.
High-end brands such as Prada, La Perla and Kiehl’s have also shut their stores on Russell Street, which has become a shadow of its former thriving self.
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