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Fashion
LifestyleFashion & Beauty

A China warning for global fashion brands from Leaf Greener, influencer and former Elle China editor: ‘Chinese people are really supporting Chinese culture right now’

  • Luxury brands should not just rely on Asian tourists spending in Paris after the pandemic even if Chinese people will travel more, says Leaf Greener
  • The former fashion editor of Elle China also looks forward to seeing a ‘a big brand like Louis Vuitton’ hire a Chinese creative director

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Fashion influencer and consultant Leaf Greener weighs in on what she thinks the post-coronavirus fashion landscape will look like.
Vincenzo La Torre

For the past 15 years, Leaf Greener has had a front-row view of the remarkable changes the fashion industry has undergone, both globally and in her country, China.

After leaving Elle China in 2014, where she had been working since 2008, the Shanghai-based Greener started a successful career as a consultant, art director, street style star and influencer.

Her rise as one of the industry’s most respected insiders has mirrored that of China, now the largest luxury market in the world.

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Whether she’s consulting for Western brands, helping Chinese designers find their place in the international fashion system or delighting fans on social media, Greener likes to keep it real and is not afraid to express her opinion – however controversial it may be.

Like much of the fashion pack, Greener was in Europe when the coronavirus was first detected in Wuhan, China, and then spread to the rest of the world, including Milan and Paris during fashion week in February and March 2020.
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Greener has since been back home in Shanghai, from where she spoke to the Post on a video call to give her take on what the fashion industry will look like post-pandemic.

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